LivingMetrics™ Branding Guidelines
LivingMetrics™ brand reflects our belief in a data-driven approach that connects the dots for sales teams — intelligently associating people, behaviors, and activities with real sales opportunities.
Our Logo
Using the LivingMetrics™ Logo
Observe these guidelines to preserve the integrity and consistency of our logo and our brand.
Logo Variations
The full color logo is the primary appearance and should be used in all possible situations. When a dark background makes the full color logo difficult to see, use the white logo with white text.
Improper Logo Usage
To keep the LivingMetrics™ logo sharp, unique, and instantly recognizable, avoid all of the following.
- Changing the logo’s orientation
- Adding extraneous effects to the logo, including but not limited to bevel and emboss, lighting effects, and drop shadows
- Placing the logo on busy photography
- Changing the logo colors
- Attempting to recreate the logo
- Scaling the logo without maintaining proportions
- Making alterations, additions, or substitutions to the words or colors contained in the logo
- Using the logo in a repeated pattern, ‘wallpaper’, or another decorative device
The LivingMetrics™ Icon
Our icon symbolizes the connecting of dots and intelligent association. The same guidelines apply to the icon as to our logo, ensuring consistency and recognition across all touchpoints.
Our Colors
The LivingMetrics™ color palette reflects our passion for making complex things simple and making the important, hidden things stand out. Use the approved colors to preserve a cohesive, consistent look across all touchpoints, ensuring familiarity and reinforcing the LivingMetrics™ brand.
Reach Out to Us
If you don’t see what you are looking for here, drop us a note at marketing@livingmetrics.com.