A combination of senior living market dynamics suggests that 2025 and 2026 will be years of solid sales performance and favorable pricing conditions. Demand is being driven by the growing demographic of older adults, a lack of new construction, and the rising wealth of older adults.

According to NIC MAP, “demand growth is occurring at a time when the 80+ population is beginning to outpace inventory growth, creating a growing gap between supply and demand in the industry.”

Moreover, NIC MAP data reveals a significant rise in median net worth and income levels of older adults over the past several years. This suggests that seniors have more financial resources, enabling them to afford senior housing with cost having a lesser impact on their decisions.

These combined market forces have led The National Investment Center for Seniors Housing & Care (NIC) to forecast record highs for occupancy. According to NIC’s Senior Principal Caroline Clapp. “Given the current supply and demand trends, we forecast that occupancy levels will surpass 90% by the end of 2026, which has only happened a handful of other times since NIC MAP Vision began tracking the data.”

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